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tel:61 8 6383 6561
tel:61 8 6383 6519
tel:+61 8 6383 6561
tel:+61 8 6383 6519
14 Cleaver St, West Perth WA 6005
19 Blinco St, Fremantle WA 6160
216 Belmont Ave, Kewdale WA 6105
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What is the difference between Digital Marketing & Digital Business Agencies?
Digital marketing and digital business agencies are often confused with each other, but they have distinct differences that set them apart. In essence, digital marketing is a component of what digital business agencies do.
Digital marketing agencies focus on promoting businesses through online channels, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content creation. These agencies help businesses increase their online visibility and drive traffic to their website.
On the other hand, digital business agencies provide a wider range of services that go beyond just promoting a business through online channels. They offer strategic consulting services to help businesses develop their digital transformation strategies, improve customer experience and engagement, enhance operational efficiency using technology solutions such as automation and artificial intelligence (AI). Digital business agencies also assist companies in developing e-commerce platforms and creating digital products or services.
What Does A Content Marketing Agency Do?
#thePOSITIVE is a Digital Business Agency, content marketing is part of what a Digital Business Agency does.
As a Contet Marketing Agency we provide strategic direction for the development and implementation of content marketing initiatives, typically with the aim of increasing brand visibility and engaging target audiences.
Content marketing is an effective form of inbound marketing that uses a variety of forms such as blogs, articles, white papers, e-books, infographics, videos and more to distribute valuable content to potential customers. It leverages search engine optimisation (SEO) techniques to increase online visibility and reach target audiences.
Content marketing agencies are a specialised type of organisation that provides comprehensive services designed to leverage the power of content in order to facilitate effective digital marketing campaigns. Content marketing agencies employ various digital tactics, such as SEO (Search Engine Optimisation) or SEM (Search engine marketing) optimisation, social media engagement, influencer outreach, website/blog management and analytics tracking, in order to create and distribute strategically targeted content that encourages brand awareness and consumer loyalty.
If you want the deep dive into what a Content Marketing Does chec out our blog post HERE
What is SEO v Local SEO?
Search Engine Optimisation, also known as SEO, is the process of improving your website’s visibility on search engines like Google.
For Australian SEO, it is all about Google. Similarweb 12-month research of over 500 billion pageviews shows that Google’s search market share in Australia is 93.67%, as of February 2023. Google is by far the most popular and most used search engine in Australia.
The goal of SEO is to increase organic traffic to your website by ranking higher in search engine results pages (SERPs) for specific keywords and phrases. This can be achieved through a variety of techniques including keyword research, on-page optimisation, link building, and content creation.
Local SEO specifically focuses on optimising a website or business for local searches. If you mostly sell to local’s then you need to focus on Local SEO.
Local SEO techniques include optimising for location-based keywords such as “best pizza restaurant in Fremantle” creating local business listings on directories like Google My Business and Yelp, and ensuring that your website is mobile-friendly. By implementing these strategies, businesses can improve their chances of appearing at the top of local search results pages when users are looking for products or services in their area.
Local SEO is often about getting a business into Google’s “3-Pack” in Google Maps. The 3 Businesses that are featured by Google above all the other Search Engine Results.
business agencies also assist companies in developing e-commerce platforms and creating digital products or services.
What Does A Social Media Agency Do?
#thePOSITIVE is a Digital Business Agency, Social Media is part of what a Digital Business Agency does.
A social media agency is an organisation that provides specialised services related to the management, optimisation, and analytics of social media platforms. This type of agency typically encompasses a range of activities that include planning, execution, monitoring and reporting on brand-related content across various online channels to develop strategies that can help their clients achieve their objectives. These objectives are often related to increasing brand awareness, improving customer engagement, and driving sales growth.
Additionally, they can provide assistance with community management and engagement on social networks such as LinkedIn and Facebook. Furthermore, they are able to offer guidance around developing creative strategies to build relationships with customers and increase brand loyalty.
If you would like a deep dive into what a Social Media Agency does check out our article HERE
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