Facebook Page Management With A Digital Agency

INTRODUCTION

Auspost eCommerce report 2022 states that Australian retail sales being made online hit AUD$62.3billion for the 2021/22 year. Aussie businesses and NGOs of all sizes are increasingly turning to Digital Agencies for help with their marketing efforts. As the industry evolves and expands, it can be difficult to understand what exactly a Digital Agency does.

This article will delve into the role of a Digital Agency in Facebook Page management. Additionally, it will analyze the ways in which they assist businesses and NGOs in achieving their marketing goals. From creating content to running campaigns, Digital Agencies have an important part to play in online success of any organisation.

Furthermore, staying updated with the latest trends in social media can be challenging for businesses and NGOs. Specifically, Facebook, as a standalone platform, constantly evolves its advertising and Page management approaches. It is also important to stay on top of what is trending in content and presentation style, it is a Digital Agency’s job to keep on top of what is currently working with consumers … and what is not working with your targeted demographic. There is no value in you stressing over not participating in the latest TikTok meme, if your target audience is male’s aged 45 – 60.

WHAT DOES A DIGITAL AGENCY DO FOR FACEBOOK PAGE MANAGEMENT

Digital agencies offer social media management packages as a standard service item, this article is focused on the elements related to Facebook management packages. A digital agency will generally offer Facebook Management Packages that include Facebook page setup or optimisation, including Cover images and consistent branding with your website. Facebook Page Management Packages will generally include creating engaging content that resonates with your target audience. Digital Agencies use a generally standardised set of tools and techniques to analyse the performance of each post, including likes, comments, and shares. This helps them understand what works best for your brand and your targeted audience. They adjust their strategy based upon the engagement and technical performance of the content in relation to your target audience.

Additionally, Digital Agencies have experience in running Facebook ads that target specific demographics based on interests or location. This experience can create more effective campaigns that generate higher conversion rates than just boosting the posts you like best.

Maximizing Facebook’s Potential: Key Elements of Effective

Facebook is a powerful tool for businesses and NGOs to expand their reach and connect directly with existing customers. Moreover, for digital agencies tasked with managing Facebook accounts on behalf of their clients, this presents a significant opportunity. When handling these accounts, there are several key elements that they will consider. Firstly, it’s important to have a solid understanding of the client’s brand identity and messaging. This includes knowing their target audience and the type of content they respond well to. Additionally, it’s crucial to develop a social media strategy that aligns with the client’s overall marketing goals..

Secondly, effective Facebook management involves regularly creating and sharing engaging content that resonates with the target audience. This could include anything from blog posts and infographics to videos or user-generated content. It’s also important to monitor comments and messages on the page, responding promptly and professionally when necessary. Engagement for a digital agency can also include outreach to similar target audience in groups and on other Facebook Pages.

Being a Digital Business Agency, #thePOSITIVE Digital Agency provides clients with a brand-consistent approach across various digital-business supports. This goes beyond the capabilities of a standalone social media agency. The services offered include search engine optimization (SEO), pay-per-click advertising on Google (PPC), email marketing, content creation, web design, and more. These services are designed to help business and NGOs achieve their goals by increasing brand awareness, generating leads or sales, improving customer engagement or loyalty. Digital agencies work with both small and large companies, NGOs and even governments across a range of industries.

STRATEGIC PLANNING FOR FACEBOOK MANAGEMENT

Facebook has become an increasingly popular platform for businesses to connect with their target audience. However, managing a Facebook page can be time-consuming and overwhelming, especially for those who lack experience in social media management. This is where digital agencies come in to play. With a strategic approach, these agencies can help businesses effectively manage their Facebook presence.

The first step in strategic planning for Facebook management is identifying the target audience. Knowing who the business wants to reach will determine what type of content and messaging should be presented on the page. A digital agency will conduct research on the target audience’s demographics and interests to tailor content that resonates with them.
Once the target audience is identified, a content strategy will be developed. This includes deciding on post frequency, types of posts (such as photos or videos), and themes that align with the business’s brand values and goals. A well-thought-out strategy will ensure that our clients’ social media presence aligns with their business goals and objectives.

Secondly, a digital agency will dedicate time to comprehending Facebook’s ever-changing algorithm updates. This allows them to stay updated on industry trends and deliver effective results for their clients.

SET UP AND MAINTAIN YOUR FACEBOOK PAGE

Setting up and maintaining a Facebook page can be a daunting task. Especially if you’re not familiar with the platform’s ins and outs. A digital agency can help you set up and maintain your Facebook page, ensuring that it represents your brand effectively. They collaborate with you to design a professional-looking page. This page accurately reflects your business values, services, products offered, and target audience. This includes crafting compelling headlines, eye-catching graphics and engaging content. They will also help you use all of the available features to help you sell through the Facebook Platform.

If you work with a Digital Business Agency, like #thePOSITIVE, your digital agency will also be able to help you get your Facebook Page content SEO and Local SEO optimised to maximise your digital presence beyond the Facebook platform.

CREATING FACEBOOK CONTENT

In Australia, Facebook is the number one platform accessed by Aussies, calculated on the number of unique monthly visits. As at the end of 2022 Facebook sat at 18 million unique monthly visits by Aussies (up 1m from December 2021, next in line is YouTube with 17.5 million unique monthly visits, up 1m from end of 2021. (Statistics compiled by SocialMediaNews.com.au).

As the social media platform that Aussies visit most frequently. Facebook is one of the most popular and effective platforms for business and NGOs to reach out to potential and existing customers. However, with so much content being created every minute on this platform. It can be challenging to stand out from the crowd. This is where a digital agency comes in.

A digital agency can help businesses with their Facebook creative content writing and design by providing professional expertise and guidance. They have a team of skilled writers who are experts in creating engaging copy that resonates with the target audience. They also have graphic designers who can create visually stunning graphics that capture attention and leave a lasting impression.  Moreover, these agencies stay up-to-date with the latest trends in social media marketing. They closely monitor algorithm changes and stay informed about best practices for organic reach and paid advertising campaigns.

The first step of a digital agency’s process is to understand the client’s brand identity and goals, if an agency has been working with your organisation for a while, they will already have a vault of information about what works best with your target audience. They analyse the target audience and conduct research on what kind of content would resonate with them. Based on this information, they create a content strategy that will guide their creative efforts.

Crafting Captivating Content: The Creative Powerhouse of a Digital Agency

Next, the digital agency’s creative team takes over to develop eye-catching visuals and engaging copy that aligns with the brand’s messaging. They use their skills in graphic design, video production, and storytelling to craft attention-grabbing posts that will capture users’ attention as they scroll through their feed. The goal is to create content that is clearly your brand and at the same time standing out from the crowd.

RUNNING FACEBOOK AD CAMPAIGNS

Online advertising has become a crucial component of any marketing strategy. IAB Australia & PwC reports that Digital Advertising Expenditure for Australia Reached AUD$13.9bn For FY22. A 22% increase year-on-year for the financial year ending 30th June 2022. The same report highlighted the importance of using video for online advertising “video advertising peaking at 58% of general display advertising” … online Aussies respond best to video advertising.

As it is clear, Aussie businesses and NGOs are full speed ahead with online advertising creating an effective ad campaign can be a daunting task for many organisations. You are an expert and a specialist in whatever you are doing for your customers, online advertising in Australia is very competitive and it often takes a high level of expertise to get your advertising campaign to stand out from the crowd.

Targeted Campaign Mastery: Unleashing the Power of a Digital Agency

One key advantage of working with a digital agency is that they create not just great campaigns, they create campaigns that appeal to a targeted audience, the people you are targeting. They have access to data that allows them to create highly targeted campaigns based on demographics, interests, behaviours, and other factors that are relevant to your business or NGO. They also use advanced tools and techniques like retargeting to ensure that your ads reach people who have previously shown interest in your products or services. They use data and reporting to fine-tune your campaigns to deliver the greatest bang for your buck. The more often you work with the one digital agency, the more they learn about your targeted audience and the more they can fine tune your advertising campaigns.

While sales may be the ultimate objective of advertising, there are a plethora of advertising strategies employed in online advertising. Firstly, some campaigns concentrate on enhancing brand awareness among a targeted demographic in a specific geographical location. Moreover, specific product promotions are executed, which may involve utilizing carousel ads or gathering email addresses through giveaways and competitions. It’s worth noting that each advertising campaign may encompass distinct objectives within the broader framework of a sustainable growth strategy. Furthermore, these advertising endeavors play a crucial role in the overall success of a business by expanding its reach and engagement with potential customers.

ANALYSING & REPORTING FACEBOOK PAGE PERFORMANCE

Digital agencies use a wide range of tools to analyse Facebook performance for their clients. These tools help them to track and measure different metrics that are essential in determining how well a client’s Facebook page is performing. One of the most important metrics digital agencies look at when analysing Facebook performance is engagement rate. Engagement rate is basically the number of interactions that users have with a particular post on Facebook, including likes, comments, shares, and clicks. The engagement is not just about numbers it is also about the demographics, creating a great viral ad that gets lots of engagement from 18–25-year-old girls is not really helpful if your target demographic is 40 – 60-year-old men.

Another metric that digital agencies consider when analysing Facebook performance is reach. Reach refers to the number of people who see a particular post on Facebook. Digital agencies use this metric to determine how effective a client’s content strategy is in reaching out to its target audience. They may also use other metrics such as click-through rates (CTR), conversion rates, and cost per click (CPC) among others.

When reporting on Facebook performance, digital agencies may also provide insights into how each metric impacts overall campaign success. For example, a high CTR may indicate that a particular post or ad is resonating with users and driving traffic to the client’s website. Similarly, a low conversion rate may suggest that there are issues with the landing page or user experience. Digital agencies gain numerous insights from analyzing performance data. Over time, they iron out any friction points that may arise throughout the customer purchasing journey.

MAXIMISE THE ROI FROM DIGITAL AGENCY SUPPORT

Business & NGOs are constantly seeking ways to increase their online presence and reach a larger audience. Facebook has become one of the most popular social media platforms for advertising, with over 18 million unique visits by Aussies per month, Facebook is not a platform most Australian businesses & NGOs can afford to ignore. However, creating and managing successful Facebook campaigns can be time-consuming and if you are also doing your real job of running a business or NGO, then the whole process can easily become overwhelming and stressful.

By partnering with a digital agency, businesses owners and NGO Executive Teams can maximise their Facebook ROI by utilising the expertise of experienced professionals who understand the intricacies of social media advertising. Digital agencies have access to advanced tools and up-to-date strategies. They utilize these resources to help organizations target specific demographics, increase engagement rates, and ultimately drive conversions.

Digital agencies provide more than just expert guidance on campaign creation and management. They also offer valuable insights through data analysis. By monitoring metrics such as click-through rates and conversion rates, they can make informed decisions about how to optimize campaigns for maximum effectiveness.

CONCLUSION

In conclusion, a digital agency can be an invaluable asset to any business owner or NGO Executive looking to leverage their presence on Facebook. Agencies offer expertise in content creation, analytics, reporting, paid media campaigns, and user engagement. This valuable advantage empowers businesses and NGOs in their social media marketing endeavors. Moreover, they offer the potential for more efficient use of resources when compared to managing these tasks internally. With their help, businesses can better understand their target audience and craft messages that are both effective and engaging.

Digital agencies, equipped with the necessary resources and expertise, are well-positioned to stay updated on the ever-changing social media landscape. Consequently, they can provide invaluable assistance to your organization in effectively managing its Facebook page, thereby harnessing its full potential. By leveraging their knowledge and skills, these agencies can optimize your Facebook presence, ensuring that you stay ahead of the competition, make the most out of the platform, and achieve your marketing goals.

If you would like to explore Facebook Page Management with a Digital Agency why not book your free initial consultation with our Founder, Kimmaree Thompson to gain clarity on if working with #thePOSITIVE Digital Business and Digital Marketing Agency could help sustainably grow your business or NGO.

First Published 15 February 2023