Top eMail Marketing Strategies for Perth Businesses & NGOs

Email marketing can be a powerful tool for businesses & NGOs in Perth, and accross Western Australia,  looking to connect with their audience and drive sales. However, it’s important to have a solid strategy in place to ensure your emails are effective and engaging. In this guide, we’ll explore the best practices for email marketing in Perth and how to achieve your goals through this marketing channel.

 Segment Your eMail List.

One of the most effective email marketing strategies for Perth companies & NGOs is to segment your email list. This means dividing your subscribers into smaller groups based on their interests, behaviours, or demographics. By doing this, you can tailor your email content to each group’s specific needs and preferences, increasing the chances of engagement and conversion. For example, if you’re a clothing retailer, you could segment your list based on gender, age, or style preferences to send targeted promotions and product recommendations.

Personalise Your Marketing eMails.

Personalisation is key to successful email marketing. By addressing your subscribers by name and tailoring your content to their interests and behaviours, you can increase engagement and conversions. Use data from your email list to personalize your emails, such as past purchases, website activity, and demographic information. You can also use dynamic content to show different content to different subscribers based on their preferences. Personalisation shows your subscribers that you value them as individuals and can lead to long-term customer loyalty.

Use Eye-Catching Subject Lines.

The subject line is the first thing your subscribers will see in their inbox, so it’s important to make it attention-grabbing. Use action-oriented language, such as “Don’t miss out” or “Limited time offer,” to create a sense of urgency. You can also use personalisation in your subject lines, such as including the subscriber’s name or referencing their past purchases. Keep your subject lines short and to the point, around 50 characters or less, to ensure they are fully visible on mobile devices. A strong subject line can increase your open rates and ultimately lead to more conversions.

Provide Valuable Content.

One of the most important email marketing strategies is to provide valuable content to your subscribers. This means creating content that is relevant, informative, and engaging. Your subscribers should feel like they are getting something of value from your emails, whether it’s exclusive discounts, helpful tips, or interesting industry news. Make sure your content is tailored to your audience’s interests and needs, and avoid sending generic or irrelevant messages. By providing valuable content, you can build trust with your subscribers and keep them engaged with your brand.

Test and Analyse Your eMail Campaigns.

Testing and analysing your email campaigns is crucial to improving your email marketing strategy. Use A/B testing to compare different versions of your emails and see which ones perform better. You can test different subject lines, email designs, calls to action, and more. Analyse your email metrics, such as open rates, click-through rates, and conversion rates, to see how your campaigns are performing and identify areas for improvement. Use this data to make informed decisions about your email marketing strategy and continually optimise your campaigns for better results.

Best Tools for DYI eMail Marketing.

If you are too busy running your own business or NGO and would appreciate all the value that comes from email marketing, Hubspot research shows “email ROI is an impressive $36 for every $1 spent.”then let us help you out with our monthly email marketing support services CLICK HERE.

If you are just getting started and growing your list on a DYI basis, here are a few DYI Tools that will let you start your email marketing journey for free:

If you would like to explore eMail or Video Newsletter support for your business or NGO why not book your free initial consultation with our Founder, Kimmaree Thompson to gain clarity on if working with #thePOSITIVE Digital Business and Digital Marketing Agency could help sustainably grow your business or NGO.

First Published 19 April 2023