How to link your website to Instagram

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How to link your website to Instagram

The short answer …

In order to link one’s website to Instagram, it is necessary to implement an API integration protocol, this establishes a linkage between a website and Instagram using a web-based platform which allows for the integration of web-based links with the social media platform.

By creating an anchor point between both digital environments, the parameters of user engagement can be expanded to include larger groups, providing for more efficient and effective data sharing capabilities.

In order to achieve this, developers must first register the relevant website as an official Instagram Developer product. Subsequently, they need to create a Client ID and Client Secret token to generate an Access Token.​ There are 3rd-party WordPress plugins that can help reduce the complexity of the process.

#thePOSITIVE is a Digital Business Agency that offers a range of services, including Social Media Marketing. To receive support in this area, you can book a free consultation. Additionally, you can continue reading for detailed DIY setup information.

How to link your website to Instagram

With the increasingly effectiveness of digital marketing and social media, many businesses and NGOs are looking to capitalise on the power of Instagram to promote their website and their brand.  Linking your website to your Instagram page is one great way to do this. In this article, we will discuss how you can link your website to Instagram in a few simple steps. We will also provide some tips and tricks that can help you maximise the impact of this connection.

Step 1: Connect Accounts

How to Connect Your Website To Instagram

Firstly, make sure that you have an active Instagram account. This will be the account that all of your website visitors will see when they click on the link or widget that connects them directly to Instagram.

Secondly, decide where on your site you want the link or widget to appear. Popular options include in a header/footer section, contact page or on a dedicated social media page. Finally, add the link or widget code provided by Instagram onto your chosen web page(s).

Once successfully linked up with Instagram, there are many different ways you can use it effectively for promotion purposes.

Step 2: Embed Instagram Feed

How to embed your Instagram Feed into your website

To embed your Instagram feed on your website, you will first need to choose a reliable third-party service that offers integration with Instagram. You may like to evaluate SnapWidget, EmbedSocial, Instush or one of the many options you will find from a Google Search. Once you have selected a service provider, create an account and link it with your Instagram profile. The next step is to customise the look of the widget by choosing from various options such as grid layout or carousel display. Once you have customized your widget’s design to your liking, you can proceed to copy the provided code snippet. Paste this code into the HTML of your website at the desired location.

Your Instagram feed will then add fresh content to your website each time you post to Instagram.

Step 3: Add “Follow” Button

How to add an Instagram Follow Button to your website

Are you looking to increase your Instagram following? One of the best ways to do so is by adding an Instagram Follow Button to your website. This button enables visitors to effortlessly follow your account with a single click. Moreover, in this article, we will guide you through the straightforward process of adding an Instagram Follow Button to your website

Step 1: Log into your Instagram account and go to the settings in the top right corner.

Step 2: Click on “Edit Profile” and then select “Website”.

Step 3: Copy the URL provided for “Your Website” and paste it somewhere safe.

Step 4: Go to Instagram’s developer page at developers.facebook.com/docs/plugins/follow-button/.

Step 5: Enter your copied URL into the “Instagram Profile URL” field.

Step 6: Customise the appearance of your button by adjusting colour schemes, layout, and size.

Step 4: Post Content to Both Platforms
Advantaged of posting Instagram content simultaneously to your website

Now that you have embedded your Instagram feed into your website there are many advantages of posting your Instagram content simultaneously to your website. Doing so can help you increase your online presence, improve your search engine rankings, and drive more traffic to your website.

One of the main advantages of posting Instagram content on your website is that it can help you increase the visibility of your brand. By featuring the same content on both platforms, you can reach out to a wider audience and create more awareness about your brand. This will not only help you attract new followers but also build trust with existing ones.

Another benefit of using this strategy is that it can improve your search engine rankings. When you post quality content consistently on both platforms, Google’s algorithms will take notice and reward you with higher rankings in search results pages.

Step 5: Track Engagement

How to track Instagram engagement from your website

Instagram is an incredibly powerful tool for businesses looking to connect with their audience, showcase their products or services and grow their online presence. It’s no wonder that many companies choose to embed their Instagram feed directly onto their website. However, tracking engagement on Instagram can prove challenging when it’s embedded in your website.

To begin with, it is advisable to utilize a third-party analytics tool to monitor your Instagram engagement. These tools provide real-time tracking of likes, comments, shares, and hashtag performance. Additionally, they offer follower growth analysis. Such features are invaluable for gaining insights into the effectiveness of your Instagram strategy. Furthermore, they can provide information on the frequency of interactions with your Instagram account through your website.

Maximise Reach

How embedding your Instagram feed in your website maximises your reach

Embedding your Instagram feed in your website could be a game-changer for businesses looking to expand their online presence.  By embedding your Instagram feed on your website, you can showcase your brand’s visual identity and create a more engaging user experience. When visitors land on your homepage or product pages, they will instantly see your latest Instagram posts and get a glimpse of what your business is all about. This feature allows you to connect with potential customers on a deeper level and build trust in your brand.

Embedding an Instagram feed can also help you improve website traffic by increasing the time spent on site and reducing bounce rates.


In conclusion, linking your website to Instagram can be a great way to market your business, product, or service and increase visibility. It’s a simple task that requires only a few steps and it’s easy to do. And it’s free! Adding a link on your profile will enable people to find out more about you quickly and easily. You can also use stories, posts, carousels, and ads to further promote your website.

If you would like to explore Social Media Marketing support for your business or NGO why not book your free initial consultation with our Founder, Kimmaree Thompson to gain clarity on if working with #thePOSITIVE Digital Business and Digital Marketing Agency could help sustainably grow your business or NGO.

First Published 12 April 2023

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At #thePOSITIVE Digital Business Agency we tend to develop custom packages to meet the budget and requirements of the organisations we work with. That said smaller businesses like to start out with a small standardised package of support at the lowest possible cost, with that in mind we have developed some getting started standardised Social Media Marketing products and services, they include:

Instagram Page Management Packages

Social Media Content & Schedule Packages

 Facebook Advertising Packages

Facebook Page Management Packages

SEO Optimised Blog Post Writing Package

Short Promotional Video Package

Comprehensive Digital Business Promotional Package



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