Why Your Blog Is Good For SEO

INTRODUCTION

Businesses and NGOs have realised that having an online presence is essential to their success. One way to increase visibility online is through SEO, or search engine optimisation. One effective SEO strategy is creating blog posts for your website. Blog posts are a great way to provide relevant information for clients & prospective clients and make your websites more visible in search engine rankings.  Additionally, blogging can strengthen or build a stronger relationship between customers and your organisation, if you provide useful and informative information on your Blog, your position as a well-informed authority can make you the go-to place for information on your industry.

Blogging is an integral part of any successful SEO strategy, as it gives you the opportunity to add content to your website regularly and helps search engines recognise your website as an authoritative source of information. Writing interesting and relevant blog posts can help you increase organic traffic to your website. It can also attract regular visitors to your site. In this article we will dive deeper into the SEO benefits of Blogging.

WHAT IS SEO?

Let’s start with the basics: What is SEO? Search Engine Optimization, or SEO, is a vital component of any digital marketing strategy. When it comes to blog posts, SEO plays a crucial role. Whether you’re new to blogging or aiming to enhance your online presence, comprehending the significance of SEO for blog posts can greatly impact your ability to attract more traffic and expand your audience.

SEO for blog posts focuses on optimizing your content. Its core purpose is to make it easily crawlable and indexable by search engines, such as Google.To optimize your blog posts for SEO, you should use relevant keywords. Additionally, create high-quality content that adds value to readers. Finally, structure your post in a way that allows search engines to easily recognize and rank it. By implementing effective SEO strategies, you can enhance your chances of appearing on the first page of search results. This is particularly valuable when someone searches for a query related to your topic.

For Australian businesses and NGOs, appearing in the top 10 of Google search results is imperative.  While in other countries clients and potential clients use a wide range of search engines. It Australia it is all about Google.

Similarweb’s 12-month research of over 500 billion pageviews shows that Google’s search market share in Australia is 93.67% (as of February 2023). Google is the most popular search engine among Australians. When Australians are looking to make a purchase, they commonly turn to Google for their search queries.

SEO BENEFITS FROM BLOGGING

Blogging can have significant benefits for your website’s search engine optimisation (SEO)? Creating high-quality blog content can significantly enhance your website’s visibility in search engine results pages. In fact, it is one of the most effective methods for achieving this outcome (SERPs).

One of the biggest SEO benefits of blogging is that it allows you to regularly create fresh, relevant content for your website. Search engines like Google favour websites that are frequently updated with new content, as it suggests that the site is active and providing value to its visitors. By consistently publishing relevant blog posts, you can signal to search engines that your website is a trustworthy source of information in your industry or niche.

Another key SEO benefit of blogging is that it provides opportunities for internal linking within your website, one of the attributes Search Engine Algorithms look for.

HOW YOUR BLOG CAN IMPROVE KEYWORD TARGETING

In the world of digital marketing, keyword targeting is a vital aspect that can make or break your online presence. With millions of websites and blogs out there, it’s essential to use specific keywords to rank higher on search engines like Google. Blogging is one way that can significantly improve your keyword targeting strategy.

When you create content for your blog, you have complete control over the keywords used in each post. You can research which keywords are most relevant to your target audience and incorporate them into your posts. This helps search engines understand what topics you’re covering, making it easier for them to direct users to your site when they type in related queries.

Additionally, blogging provides an opportunity for internal linking – another crucial aspect of keyword targeting. By linking relevant pages within your website, search engines get a better understanding of what topics are related and how they fit together.  You can check out our deep-dive article on how to check keywords ranking on Google HERE.

HOW YOUR BLOG CAN INCREASE WEBSITE AUTHORITY

Blogging is one of the most effective ways to increase a website’s authority. By consistently publishing high-quality and relevant content on your blog, you can establish your expertise in your industry and attract more traffic to your site. When search engines see that you are regularly updating your site with fresh content, they view it as a sign of an active and engaged website.  Have you noticed how often some of the same websites turn up when you are next looking for something on social media notice where an article from Hootsuite or SproutSocial  turns up in the search results, odds on – it will be close to the top!

One way that blogging helps to increase website authority is by generating backlinks. When other websites link back to your articles, it signals to search engines that your content is valuable and trustworthy. This can improve your search engine rankings and drive even more traffic to your site.

In addition, blogging allows you to target long-tail keywords that may not be feasible through other means. By creating informative blog posts around specific topics or questions related to your business or industry, you can attract a highly targeted audience who are actively searching for answers online. Long-tail keywords are low traffic but high conversion keywords that tend to be specific to a niche.

USE YOUR BLOG TO CREATE INTERNAL LINKS

Blogging is a great way to share your ideas, knowledge and expertise with the world. It is also an effective tool for boosting your website’s search engine ranking. However, optimising your blog posts for SEO requires more than just creating quality content. One of the most essential tactics you should use is creating internal links.

Internal linking involves adding hyperlinks within your blog post direct readers to other relevant pages on your website. This strategy not only improves user experience by providing additional information, but it also helps search engines understand the structure of your site and improve its visibility in search results. When done correctly, internal linking can increase page views and reduce bounce rates.

To create effective internal links, start by identifying key phrases or topics related to the post you are writing about. Then, find existing pages on your website that are relevant to those phrases or topics and link them in a natural way within your post.

HOW YOUR BLOG CAN ATTRACT BACKLINKS

Blogging is a simple and cost-effective method that can benefit any business or individual looking to improve their online presence. However, creating quality content alone will not guarantee you backlinks. You need to have a strategy in place that will help you get your content in front of the right audience.

One way to attract backlinks with your blog is by focusing on creating high-quality content that is relevant and informative to your target audience. This means conducting thorough research on keywords and topics related to your industry, as well as keeping up-to-date with current trends and news within your niche. By doing so, you can create articles that are both timely and valuable, which will increase the likelihood of other websites linking to them.

Another strategy for attracting backlinks through blogging is by networking with other bloggers within your industry, doing guest posts with links back to your core content.  Another strategy is to offer to be a speaker at industry and community events and have the event link back to your detailed articles.

A few tips on posting content optimised for backlinks includes: Firstly, consistently publish high-quality content on your blog, to establish yourself as an authoritative source in your industry. As a result, other bloggers or businesses may link to your content when writing their own articles or referencing information on a related topic. Ensure your content is linkable by checking all of your statistics and knowing the reliability of your sources.

Secondly, including visual elements such as images and infographics in your blog posts can also increase the likelihood of receiving backlinks. Visuals make it easier for readers to digest information and share it with others on their own platforms or blogs. (Include your branding in your images to reduce the chance your images will be taken and used without attribution)

HOW SEO LEVERAGES YOUR BLOG

Blogging is a powerful tool that can help businesses attract more traffic, generate leads, and drive conversions. By doing so, they not only establish themselves as thought leaders in their industry but also improve their website’s visibility on search engines like Google.  For individuals consistently posting high quality blog posts is a core element of any Eminence Strategy.

Search engines love fresh, high-quality content that provides value to readers. Regularly adding blog posts to your website can signal Google that your site is active and updated frequently. This activity can result in higher rankings for your web pages on the search engine results pages (SERPs).  Moreover, when you create informative blog content that addresses the needs or questions of your target audience, it improves user experience by keeping them engaged on your site longer.

CONCLUSION

In conclusion, blog posts are an essential part of effective SEO. Not only do they help you to rank more highly in search engine results, but they also provide valuable content for your clients. Furthermore, regularly adding new blog posts can help to increase the overall engagement with your website. As such, businesses and NGOs should seriously consider creating a blog as part of their SEO strategy and make sure that each post is optimised for both client interests and search engines.

Blogging presents opportunities for the Executive Team to advance their Eminence Strategy. They can achieve this by creating high-quality and well-researched blog posts on relevant topics. This helps establish their expertise and authority in the field.

If you would like to explore SEO support for your Blog book your free initial consultation with our Founder, Kimmaree Thompson to gain clarity on if working with #thePOSITIVE Digital Business and Digital Marketing Agency could help sustainably grow your business or NGO.

First Published 22 February 2023