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GOOGLE PPC – PAY PER CLICK ADVERTISING

PRICE GUIDE

** Cost of Advertising is Additional **

MICRO PPC Package | AUD$400+GST PM
| AUD$350+GST PM AFTER INITIAL 3-MONTH SETUP

SME & NGO Standard PPC Package | AUD$650+GST PM
| AUD$550+GST PM AFTER INITIAL 3-MONTH SETUP

Google Adwords Management

MICRO PPC PACKAGE DETAILS

== All PPC Advertising Packages are Minimum 3-month initial commitment ==

MICRO PPC Package | AUD$400+GST PER MONTH
| AUD$350+GST PER MONTH AFTER INITIAL 3-MONTH SETUP

Up to AUD$450 per month advertising spend
Up to 25 keywords
Up to 5 Text Ads (usually 3)
Up to 2 Display Ads (if required)
Google Analytics Reporting (setup if required)
Ongoing Campaign Optimisation
Re-marketing
Monthly Performance Report
Phone and email support

*All advertising costs extra – paid directly to Google by client. Price Guide is based upon Keywords that are low to medium PPC competition.

NOTE:

The cost per click advertising differs greatly between industries and locations. Some keywords are hard to obtain clicks and some keywords are easy to obtain clicks – we need to customise our management of your campaign based upon how hard the keywords are to secure clicks. PPC Advertising Management is really Adwords Management Services, we provide our Price Guide below. The Price Guide is for Low to Medium Competition Keywords and pricing does NOT include the cost of the advertising – clients pay that fee directly to Google.

SME & NGO PPC PACKAGE DETAILS

== All PPC Advertising Packages are Minimum 3-month initial commitment ==

SME & NGO Standard PPC Package | AUD$650+GST PER MONTH
| AUD$550+GST PER MONTH AFTER INITIAL 3-MONTH SETUP

Up to AUD$1,200 per month advertising spend
Up to 60 keywords
Up to 12 Text Ads (usually 8)
Up to 5 Display Ads (if required)
Google Analytics Reporting (setup if required)
Ongoing Campaign Optimisation
Re-marketing
Monthly Performance Report
Phone and email support
*All advertising costs extra – paid directly to Google by client. Price Guide is based upon Keywords that are low to medium PPC competition.

NOTE:

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A BIT ABOUT PPC ADVERTISING IN AUSTRALIA

Within Australia over 85% of all Search Engine traffic derived from Google (latest estimate is as high as 94%), this is why we usually direct our small business clients, with limited budgets, to get their SEO optimised – so they can attract all the free traffic first. We especially recommend they set up and optimise their Google Business Page to bring in the maximum amount of local traffic. If you have not already set up your Google Business Page or optimised your SEO check out our support services HERE.

With that all said, sometimes you want traffic and you want it now! That is where PPC Advertising Services come in, PPC Ads are being displayed ahead of all organic rankings and have greater conversion rates.

BloomTools says a lot more about Australian-specific online behaviour:

The average PPC Advertising return is 200%, meaning that for every $1 spent, a PPC ad would return $2 [see industry specific data below]
Australian customers are 70% more likely to purchase your product when you use retargeting as part of your advertising management strategy
More than half (over 50%) of ad clicks occur on Australian mobile devices
Audiences are 155% more likely to search brand-specific keywords when exposed to display ads, they may not click your Ad but they search for your business to see more
PPC can generate up to twice as many visitors compared to SEO … (we still think SEO is a low hanging fruit for many small businesses.)
80% of businesses choose to focus on Google Ads for their PPC ad campaigns
More than half (62%) of marketers increased their PPC budget in 2021
In Australia, the average online session duration grew by 32 minutes from 2020 to 2021
The average Australian spends nearly a third of their online time on social media
80% of Australians use social media
78.2% of Australians use YouTube, making it the most used social media in the country, closely followed behind Facebook at 77.5%

WHAT KIND OF A ROI CAN I EXPECT FROM PPC ADVERTISING?

The answer to this question is a bit tricky, it largely depends on the industry you are in and the competition for the key words you are seeking to get clicks from. WordStream by LOCALiQ, a global analytics firm, keeps an up to day benchmarking report on the current cost of PPC Advertising, you can access the 2023 version HERE

A snapshot as of today is provided as an image embeded in this page.

As you can see, the price per lead, or even the price per click across industries can vary from as little as USD$0.85c up to USD$3.00 per click and USD$27 to USD$61 per lead. The full list shows the average cost of a Business Services Lead is USD$87, with Furniture at USD$91 per lead. Wordstream also provide a great graphic on the variation of cost per click by industry. You can see Real Estate pays less than USD$2 per click and Dentists pay USD$7 per click.

The click through rates also impact how difficult it is to reduce average advertising costs, the following graph shows how it is much easier to get a click for an Arts and Entertainment event (also reflected in the lower Lead cost) than it is to get a click on a home improvements Ad.

The other thing worth remembering is that over time the cost per lead and the cost per click change, here is a graph with the variation during the 2021 – 2022 period. While the cost per lead for and Arts Event is still low compared to most other industries, the cost still increased by 39% for advertisers … maybe people were still wary about going out into crowds? The cost of auto parts hardly increased at all over the same period.

If you would like to discuss your particular situation please use the button at the top of the page, or visit the contact page and book your free initial phone consultation.