Digital marketing and digital business agencies are often confused with each other, but they have distinct differences that set them apart. In essence, digital marketing is a component of what digital business agencies do.

Digital marketing agencies focus on promoting businesses through online channels, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content creation. These agencies help businesses increase their online visibility and drive traffic to their website.

On the other hand, digital business agencies provide a wider range of services that go beyond just promoting a business through online channels. They offer strategic consulting services to help businesses develop their digital transformation strategies, improve customer experience and engagement, enhance operational efficiency using technology solutions such as automation and artificial intelligence (AI). Digital business agencies also assist companies in developing e-commerce platforms and creating digital products or services.